BGCA Native Services Marketing & Communications Hub has everything your Club needs to create visual and editorial collateral. Serving as a one-stop shop for Native Clubs, this hub provides brand and marketing resources that help ensure communications are clear, cohesive and culturally relevant and amplify the voices of Native youth and communities.
These guidelines establish the visual and editorial standards that shape BGCA communications. Consistent use of these elements builds trust, brand recognition and highlights the positive impact of Clubs serving Native youth and communities.
Access a variety of marketing and communications resources, including Canva Trainings & Tutorials, the Native Services Canva Brand Kit, Branded Templates, 360 Marketing Campaigns, and the Native Services Branding & Editorial Style Guide.
Marketing & Communications Resources
These tools help Clubs amplify their stories, engage supporters and create genuine connections with youth, families, partners and donors.
Canva Trainings & Tutorials
Learn the essentials of Canva with beginner-friendly trainings and tutorials designed to help you create with confidence. Whether you’re just getting started or exploring Canva’s latest features, these resources will guide you through everything from navigating the platform to designing and sharing professional-quality materials. To access BGCA resources in Canva, you must have a BGCA Teams license. Request a Canva License.
Native Services Canva Brand Kit
A centralized digital library housing all assets including brand templates, logos, colors, fonts, brand voice, photos, graphics, icons and charts. These serve as guidelines to ensure all Boys & Girls Clubs on Native Lands design consistently across all content making it easy for teams to create on‑brand designs. Approved BGCA Style Guides are available in the Brand Library.
Branded Templates
BGCA Native Services branded templates are a strategic tool to ensure our content is always consistent, professional, and on‑brand, while saving time and empowering Native Clubs the ability to customize without compromising our visual identity. Templates including Zoom Background, PowerPoint Deck, Social Media and Flyer.
360 Marketing Campaigns
BGCA’s quarterly 360 marketing campaigns unifies our brand message — every campaign reinforces that Club kids are essential to the future of America and Tribal Nations with designated 360 moments, where the entire Movement talks in one voice. Core message areas are based on our four positive outcomes priority areas including Academic Success, Life & Workforce Readiness, Health & Wellness and Character & Leadership. Native Services provides adapted marketing and communications collateral for each quarterly campaign designed specifically for Clubs serving Native communities.
Native Services Branding and Editorial Style Guide
Our words help create a sense of belonging, affirming that young people are welcomed, valued and connected to something greater than themselves. Consistent branding, clear editorial standards and thoughtful messaging also reinforce fairness, ensuring our communications are respectful, accurate and rooted in dignity, while clearly conveying the access to opportunity that Clubs on Native Lands provide.
